All of the hyper-heated political blogging about the behaviors of Florida Republican Congressman Mark Foley, who admitted he is gay and thereby changed the whole public dialogue about the scandal he has caused, means one thing for sure: Few are going to notice that meanwhile, in another part of the blogosphere, there is some significant business blogging going on at NBC Universal about Battlestar Galactica, which airs on Sci-Fi.

Certainly, this business blogging will not attract the same level of attention of a Washington, DC scandal. But, all who blog should become aware of it. Here’s why: A major media corporation has chosen to use blogging in a pioneering way–to market one of its own television series. This opens up many exciting possibilities for the near future of blogging.

Much of the credit for this blogging which includes both audio and video podcasting must go to Ronald D. Moore, whom this writer considers as the next Roddenberry. Moore genuinely deserves that label–which he probably would find embarrassing–because of he has a strong connection to Star Trek that is both deep and significant.

Moore was only 2 years old when Captain Kirk, Mr. Spock, and Dr. McCoy first beamed onto the popular culture scene on NBC in the original Star Trek in 1966. But, when he grew up, he proved to be a talented writer who wrote nearly 30 episodes of Paramount Pictures’ Star Trek: The Next Generation in the 1980s. Moore went on to be supervising producer for Star Trek: Deep Space 9 in 1993, and then co-executive producer in 1995 for Star Trek: Voyager. Moore co-wrote Star Trek: Generations, released in 1994 as the seventh major motion picture in the lucrative Paramount Pictures franchise, and also Star Trek: First Contact, released in 1996 as the eighth.

Mainstream media outlets recently started to notice Ron Moore’s Battlestar Galactica even though this science fiction series first appeared in late 2003 as a completely reworked version of the 1978 television series on ABC. People today may be put off by the very name Battlestar Galactica because they probably remember the 1978 version, which lasted only 21 episodes. That version of Battlestar Galactica was playful and fun in ways very similar to Saturday morning cartoons.

In stunning contrast, Ron Moore’s Battlestar Galactica is decidedly and deliberately sophisticated and mature, most notably in how its storytelling embeds political and religious themes together with intelligent and witty character development. This Battlestar Galactica outdistances the 1978 version and NBC Universal is banking on its continued popularity as season three begins this very week on Sci-Fi. Check your local television listings for day, time, and channel number.

If you pay even cursory attention to Ron Moore’s blogging and podcasting about Battlestar Galactica, you will quickly forget that there ever was a 1978 version. Somebody sure knows what they’re doing here! This may technically be “merely” business blogging and business podcasting, but it sure is very exciting for what it portends for the near future of marketing. NBC Universal must realize how the target audience for Battlestar Galactica is predisposed to be early adapters of emerging technology anyway. But, this digital media marketing is noteworthy.